At a recent meeting I had with some associates, I was talking to a guy who has become a closer friend, and we like to bounce ideas off each other. I had sent him a LinkedIn invite to connect and reap the benefits of that dimension of an online relationship, however, he told me that at this time he isn’t going to sign up, that he prefers face to face.
I respect that. But at the same time, you can have it both ways. For the sake of time, I didn’t have the opportunity to explain why its important, particular in the industry of business he is working in, however, it got my wheels spinning and I have a few thoughts as to why it is so important to connect online and offline.
Over the past weekend, I had a chance to speak and present at the Missouri River Break event. I presented two sessions on Internet marketing strategy for business. It was worthwhile, an opportunity to meet some excited business owners, individuals and organizations.
The discussions ranged on a variety, but an overall theme came out of the workshops. Use an approach that works best for you, that is tailored to your niche and marketplace, after putting thought and research in to what really matters in your overall marketing objective.
The second session was video streamed live via USTREAM, and a recorded archive video version is available here.
Recorded my thoughts in this short video after completing a presentation on Internet marketing strategies for business. View strategy as the umbrella that can help drive the objectives and goals. Watch below or on YouTube here.
On March 12 and 13, Mark Mathson is speaking and presenting a workshop on Internet Marketing strategy for business and organizations. The presentation is part of the 10th Annual Missouri River Break event put together by the Outreach Department at MSU-Great Falls.
Focus and strategy of the workshop
Explore strategies and techniques that you can use on the Internet that will enhance and support your business’ overall marketing objectives. Learn how to conduct promotions, generate targeted online traffic, positioning your content, and over all brand awareness. Come and learn how to make your website work to promote your business the way that you want it to.
In October 2009, I co-presented a workshop titled Social Media 101 for Business, with Jeff Mangan, a friend, colleague, and owner of Fat Moose Media. Our purpose was to get local Montana organizations and business owners excited about social media and social networking, as well as to educate them on best practice and strategy. We had a great turn out, filled the room to capacity and had lots of participation.
Below, embedded is my slide deck, in which my focus was on LinkedIn, and a general overview of inter-mingling your social networks and existing web sites and blogs.
Networking is important for business and organizations. Personal brand aficionados also point out the value for the individual as well. The blending of online and offline contacts in a social network is key to good networking.
LinkedIn, the niche business networking social network site, focuses on building detailed and valuable profiles, connections, and groups to help collaboration and increase the level of communication.
Here are three tips to help you and your organization to get the most out of LinkedIn:
Connect with the people you know – use the import contacts feature to quickly find out who you know that already has a LinkedIn profile, and optionally invite those that don’t.
Make sure your profile is filled out in detail and accurate – Write a short power statement to place in the Summary on your profile and catch people’s attention. Remember that the key words on your profile help you get found in the People search feature, which is used frequently.
Join industry or professional groups - Find a group of your interest; alumni, organization, industry focus. Join, and participate in the conversations, read through the news articles that are shared, and submit anything you find interesting.
Using LinkedIn as a resource and guide to your online professional social networking will help you leverage a powerful, well-connected network of individuals, companies, clients and prospects to maximize your value.
At a recent meeting I had with some associates, I was talking to a guy who has become a closer friend, and we like to bounce ideas off each other. I had sent him a LinkedIn invite to connect and reap the benefits of that dimension of an online relationship, however, he told me that at this time he isn’t going to sign up, that he prefers face to face.
On March 12 and 13, Mark Mathson is speaking and presenting a workshop on Internet Marketing strategy for business and organizations. The presentation is part of the 10th Annual Missouri River Break event put together by the 
Networking is important for business and organizations. 
