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Yesterday .CO domain names became available to the public and is being marketed by domain name registrars, such as Namecheap and GoDaddy, that .CO could be universally recognized as “company”, “corporation” and “commerce”.
While you might not care what .CO stands for in your organization, it is a good idea to consider registering it to secure these domain names for the sake of domain name defensive registration. While its hard to predict the true popularity of this new top level domain, we still recommend registering .CO domain names in the near future.
(Photo credit: Stefan)
From a brand perspective you want to ensure that your desired web properties are registered to you. This goes to say that if you have a website (that you care about) you should own the .COM, .NET, and .ORG domains, if available.
The small investment made to register these is worth the type of image you want to present to those who may either mistype, or get re-directed from a search engine.
In the legal world, simply protecting your intellectual property, or trademarks, registering any domain names you can with your brand name in it is called defensive registration.
Whether you are a small business owner, or an executive at a large firm, it makes obvious sense that an investment as small as $10 and typically at the most $100 a year for a domain name makes sense. You want potential or current customers to land on your web property if they type in a domain name with your brand name in it.
(Photo credit: annaOMline)
Announcements•
on July 12th, 2010•
My passion for helping businesses leverage inbound marketing to get found on the Internet, initiate more leads and convert a higher amount of those leads into customers, grows every day.
Big things are on the horizon for Keenpath that will allow us to serve you better. Namely opening up our operations in an office location in beautiful downtown Great Falls, Montana.
Our offices (click to jump to map below) will be located upstairs inside our good friends office space over at macjiggy, LLC, a graphic design and boutique company. This will be a wonderful partnership allowing us to offer big agency inbound marketing and social media marketing services, with one-on-one personal touch and niche expertise, along with the resources available for graphic and branding design at hand.
More details to come soon. Although we haven’t moved in yet, we will be soon, so stay updated on the latest announcements by subscribing to our inbound marketing newsletter. (You can also use the form below to sign up)
Located upstairs in the macjiggy, LLC office space
21 Second Street South
Great Falls, MT 59401
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(Photo credit: Wayne Mumford)
Social Media•
on July 6th, 2010•
Is it important that your message is heard? What are you trying to portray?
Social media, a hot topic across virtually every industry this year has merit, value and has brought to light a new form of telling your story. The backbone of social media has existed for some time; with blogging and social networks ranging from the earliest Internet forums to chat protocols such as IRC (Internet Relay Chat). One could say that the first social networks were those held around campfires, talking and telling stories. While this may be true, the digitized aspect of social networking now has changed everything.
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For those unacquainted, Pipl is a people search engine leveraging the “deep web” to find information on a contact you search for. They use many sources, going deeper than your run of the mill search on one of the big search engines. Whether you are searching for information on a business contact, family or friends, it is a powerful search tool. Some call it creepy, others highly useful. Its popularity is proven as Lifehacker readers rated it the top people search engine.
Pipl recently released a beta version called Pipl Contacts Search which allows you to search your entire address book and use an address book style interface to see deeper information than you may know such as the various profiles they may have across the Internet, media like images and pictures possibly associated with them, publications whether PDF file or other documents with their name in it, and also of course web pages and blog posts.
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Happy Social Media Day!
Come join us for a short lunch celebrating Social Media Day! Let’s chat about what you are getting out of, and putting in to social media.
Time: 1:00 PM, June 30, 2010
Location: Downtown Dog House, 4 5th St S, Great Falls, MT
Link to more info: Official Great Falls Social Media Day Meetup Page
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