Google just announced that the new asynchronous tracking tag is ready for prime time.
It doesn’t take much to change the code, as you may or may not know, however, they have provided a guide to do so here.
Benefits of the new snippet of code:
The latest version of the Analytics tracking code offers an improved way to track website visitors with Google Analytics. It takes advantage of browser support for asynchronous JavaScript to enhance the speed in which the tracking code is loaded. With this version of the tracking code, you can also place the Analytics snippet higher in the page without delaying subsequent content from rendering. (info from Google Analytics team)
As always, establishing a baseline and measuring against it is key for Internet marketing. Knowledge truly is power in this respect. Google Analytics is a great, free, resource to help you in this regard.
One of the things I’ve observed in the realm of social media marketing is that many marketing experts debate where you should focus your marketing efforts. This stems from a variety of opinions, experiences, and where their target market’s “hang out”.
Social media marketing puts businesses where consumers hang out. As marketers we love the plethora of information available from status updates, profile information, and other pools of data. Our society has become adept to weeding out the crap, and shoveling in the good, high quality information. Cream rises to the top.
If you look at the following chart comparing traffic metrics of Facebook, LinkedIn and Twitter in the light of sheer volume of people to market to you might right off the bat say, lets jump on Facebook! They have massive amounts of traffic, wahoo!
Now of course there are many other social networks that deserve attention, but for sake of making a point, those three are the ones chosen.
Go where your people are
Taking a holistic approach to Internet marketing and social media marketing is key to success for any business or individual. But taking the time to find out where your target market “hangs out” is critical.
Take a look at the following world map of social networks, courtesy of vincos.it:
You probably see at least some social networks on the map that you’ve never heard of, I know I did. The key is to find out where your market is and to listen, participate and act upon where they are.
The business case and ROI regarding social media has been made time and time over again. Consumers, individuals, businesses, government, and organizations communicate daily using social media and social networking. It is becoming mandatory that customer service monitoring, response and action take place via social media as so many opportunities to build loyalty and solve real problems now exist.
As you whittle together your effort to leverage this communication mechanism for the greater good of your business and customers, it is imperative that you take some time, now, to put together a social media marketing strategy. The following is a guide to get you started on the right path, and give you some food for thought.
Twitter glitch reset followers to 0 (click for larger image)
Never thought I’d see the day that my Twitter followers count was equal to @Oprah @APLUSK @cnnbrk.
Today while Twitter fixes a bug that allows you to control who follows you on Twitter, they had to reset the following and follower count to zero. Their engineering team is working on a fix. For now, many people can bask in being on an equal plateau as some of the largest followed accounts on Twitter.
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics.
After some time, Google has re-designed its search results page with an obvious sidebar with icons on the left side that can be toggled to show more search options. The new layout appears to be an attempt to simplify the filtering of search results down to exactly what you are looking for, as well as stand out to even the casual user.
This has been in the works for some time, and in November 2009, JavaScript tweaks were one of the only ways to see it.
It appears that the change is being pushed out globally to Google’s user base. Not all in one shot, because I’ve noticed that it has only appeared about 7 out of 10 times and is seemingly favored by my signing in with a Google Account and in the Chrome browser.
Here are some screen clippings of the new search result page: read more
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