“Become a Fan” Changed to “Like” – A Facebook Page Feature Primer

Social Media, Social Networkingon April 19th, 20101 Comment

push-buttonToday Facebook announced a change in the way connecting with Facebook Pages has been traditionally thought of. Until today if you found a Page that you like you would “Become a Fan”. That has changed now and is termed, you “Like” a Page, whether its an individual, community, business, product or service. You will already notice the change if you visit a Facebook Page, whether you are an admin, or were a Fan of the Page. Nothing appears to have changed otherwise, just the premise behind the term “Like”. Alex Li said in the announcement, “Profiles no longer are a static list of likes and interests. Now, they are a living map of all the connections that matter to you.”

Facebook posted the following information in their Help Center to give you an idea of what the changes mean to you, as an admin of a Page, or of a Page you may “Like”:

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Increasing Importance of Real-time Search

Business, Social Media, Social Networking, Technologyon April 14th, 20101 Comment

magnifying-glassOn a scale of importance of from 1 to 10 in early 2009, real-time search may have been given a 5 or 6. But by the end of 2009, the heat was on, and now its given an importance of an 8 or 9.

Real-time search is a hot commodity. Rightly so, because of the power and sheer volume of information available at your fingertips, well, in real-time. The collaboration and syndication of social network information by the big players: Google, Yahoo! and Bing is an indicator of the increasing importance of real-time search.

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Extend the Golden Rule to Social Networking

Social Media, Social Networkingon April 10th, 20101 Comment

Sign depicting a cycle
Are you adding value to your social network? You need to be, otherwise you will be seen as another bump on a log. Extending the Golden Rule of “do to others what you would like to be done to you” is imperative to being a citizen of any neighborhood or community.

Etiquette aside, living the Golden Rule is not only enriching, but a key driver for, or against an individuals’ or business’ success.

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How To Check Your Site Performance As Seen by Google

Internet Marketing, Technologyon April 9th, 20101 Comment

Now that Google takes site speed in to to account in search rankings, as announced today and reported across the blogosphere, it has become even more important to have a well performing and optimized website.

Of course they are going to continue weighing the relevance of a page higher than site performance, but how fast or slow a site loads and responds has become a ranking factor.

Usability experts have often written about how website performance affects user satisfaction and overall opinion of the website and in many respects the business or organization who is represented by the website.

One of the quickest ways to get your site performance measurement right from the horses mouth is to leverage the Google Webmaster Tools tool-set to see how your site is performing. Below are screenshots and basic instructions on how to do this. read more

Twitter Lists Cartoon

Social Media, Social Networkingon April 9th, 20101 Comment

After creating a post about Twitter Lists to follow, this fun cartoon came to fruition courtesy of Geek and Poke.

How To Be Sensitive With Twitter Lists by Geek and Poke

Twitter Lists to Follow by Topic

Social Media, Social Networkingon April 9th, 20104 Comments

One of the best aspects of Twitter is the wealth of information available in real-time. When Twitter introduced Lists in 2009, it was obvious the feature would become a winner. The lists range in a wide variety from funny people to economic news.

Chris Brogan made a suggestion on Twitter to consider creating a blog post with your Twitter follow suggestions, rather than the run of the mill #FollowFriday tweets. It does a couple things, increases traffic to your blog, while creating a semi-static place for your suggestions.

My take on this is to use Twitter Lists. You spend time building them, hand picking the best to be added, and should share them.

Below are a few of the lists we’ve created that are useful for organizations to learn about the latest trends, business resources, media and connect with others trying to make a difference in the world by working smarter and being innovative.

The lists by topic

  • Entrepreneurship – Entrepreneurs, innovators, startups, CEOs, business owners
  • Business Resources – Resources for business both big and small
  • Marketing – Marketing freelancers, agencies, innovators
  • Creatives – Graphic designers, photographers, writers and artists
  • Developers – Developers, programmers, optimizers
  • News Media – Old school and new school news media entities