Social Media Case Study: Cindy Cieluch, Photographer Building a Brand

Social Mediaon August 30th, 20102 Comments

Cindy Cieluch is a well known and successful photographer in the Great Falls, Montana. This video showcases what she is doing online, specifically on Facebook to build her brand.

She uses the photo tagging feature to tag the photos of her clients and in return they get posted to the individuals’ walls. From here the branding starts and the social media word of mouth advertising takes place.

Small, medium, and large businesses should always be looking for ways to build a brand and repertoire with their customers. Social media is another avenue to do this, and can be successful in effort, when done with a genuine approach.

Inbound Marketing Strategy Analysis Video

More about Cindy:

Domain Name Defensive Registration

SEOon July 21st, 20102 Comments

Domain nameFrom a brand perspective you want to ensure that your desired web properties are registered to you. This goes to say that if you have a website (that you care about) you should own the .COM, .NET, and .ORG domains, if available.

The small investment made to register these is worth the type of image you want to present to those who may either mistype, or get re-directed from a search engine.

In the legal world, simply protecting your intellectual property, or trademarks, registering any domain names you can with your brand name in it is called defensive registration.

Whether you are a small business owner, or an executive at a large firm, it makes obvious sense that an investment as small as $10 and typically at the most $100 a year for a domain name makes sense. You want potential or current customers to land on your web property if they type in a domain name with your brand name in it.

(Photo credit: annaOMline)

Search Your Entire Address Book Using Pipl Contacts

Social Mediaon June 30th, 20101 Comment

For those unacquainted, Pipl is a people search engine leveraging the “deep web” to find information on a contact you search for. They use many sources, going deeper than your run of the mill search on one of the big search engines. Whether you are searching for information on a business contact, family or friends, it is a powerful search tool. Some call it creepy, others highly useful. Its popularity is proven as Lifehacker readers rated it the top people search engine.

Pipl recently released a beta version called Pipl Contacts Search which allows you to search your entire address book and use an address book style interface to see deeper information than you may know such as the various profiles they may have across the Internet, media like images and pictures possibly associated with them, publications whether PDF file or other documents with their name in it, and also of course web pages and blog posts.

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Help us Best Describe, Us!

Announcementson June 24th, 2010No Comments

Our passion is to help you get found, initiate more leads and convert those leads into customers.

We’ve built a viable brand around Keenpath, however are contemplating other names to see if it better describes our core service of inbound marketing.

What better way to pick the name that best fits us than to turn to you?!

Please consider taking the poll: