Over at the Conversion Room Blog, Google announced a couple of ways for both end users and website owners can increase privacy of website analytic and statistic data from Google Analytics, a robust and widely popular web analytics tool to show how visitors engage with their website.
For website owners, Google is providing on their Code site, some methods to anonymise the IP address information sent to Google for geographic reports. The website owner can now set their data collection to only send a portion of this IP address information. This may have an impact on the accuracy of geographic data reports.
Google just announced that the new asynchronous tracking tag is ready for prime time.
It doesn’t take much to change the code, as you may or may not know, however, they have provided a guide to do so here.
Benefits of the new snippet of code:
The latest version of the Analytics tracking code offers an improved way to track website visitors with Google Analytics. It takes advantage of browser support for asynchronous JavaScript to enhance the speed in which the tracking code is loaded. With this version of the tracking code, you can also place the Analytics snippet higher in the page without delaying subsequent content from rendering. (info from Google Analytics team)
As always, establishing a baseline and measuring against it is key for Internet marketing. Knowledge truly is power in this respect. Google Analytics is a great, free, resource to help you in this regard.
After some time, Google has re-designed its search results page with an obvious sidebar with icons on the left side that can be toggled to show more search options. The new layout appears to be an attempt to simplify the filtering of search results down to exactly what you are looking for, as well as stand out to even the casual user.
This has been in the works for some time, and in November 2009, JavaScript tweaks were one of the only ways to see it.
It appears that the change is being pushed out globally to Google’s user base. Not all in one shot, because I’ve noticed that it has only appeared about 7 out of 10 times and is seemingly favored by my signing in with a Google Account and in the Chrome browser.
Here are some screen clippings of the new search result page: read more
Now that Google takes site speed in to to account in search rankings, as announced today and reported across the blogosphere, it has become even more important to have a well performing and optimized website.
Of course they are going to continue weighing the relevance of a page higher than site performance, but how fast or slow a site loads and responds has become a ranking factor.
Usability experts have often written about how website performance affects user satisfaction and overall opinion of the website and in many respects the business or organization who is represented by the website.
One of the quickest ways to get your site performance measurement right from the horses mouth is to leverage the Google Webmaster Tools tool-set to see how your site is performing. Below are screenshots and basic instructions on how to do this. read more
As part of a continued commitment to providing professional services for notable Software as a Service solutions, we are planning on hosting a webinar on Google Apps and wanted to get your feedback first. This will help give a feel for what you could benefit from, and help tailor the presentation and information to appropriately address your needs.
Please take a few moments to fill out the below embedded form! Thanks much and looking forward to a successful webinar on Google Apps! To get your taste buds whetted, watch the video overview below the embedded form.
Upon logging in to a Google Apps accounts earlier, I could see that Google is beginning to offer Google Calendar offline access, apparently read-only access when there is no Internet connection, by utilizing Gears, an open source project that adds features to your browser. After enabling it, everything seems to be working so far. Google also recently added offline functionality for Gmail, based off user feedback and technology needs and trends.
As seen in their support documentation, “Calendar keeps you on time, even when you’re not online. Offline Calendar allows you to access your events through your browser without requiring Internet access. It’s perfect for flaky connections or for when you’re in between meetings and have no idea where you’re supposed to be next.”
At a time when speculation over whether or not it is healthy to allow your data to be intertwined in a large companies cloud which you don’t have any control over, new features like Gmail and Google Calendar offline access make it harder to resist, and easier to stay comfortable where you are at.
Brief How-to
To enable it for your Google Calendar, after you log in click the Offline(Beta) link.
Google Calendar offline access beta link
The final end result will allow you to pick which calendars you would like available offline, in the Calendar Settings.
Google Calendar offline access settings
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Over at the Conversion Room Blog, Google announced a couple of ways for both end users and website owners can increase privacy of website analytic and statistic data from Google Analytics, a robust and widely popular web analytics tool to show how visitors engage with their website.
