Keenpath

Tell a Story Your Customers Will Repeat

People like to be told stories. It doesn’t matter if you are 8 or 88, a story of interest is always appealing, has the power to draw in, and creates an interest in the story teller and who they are. An individual or company aiming to brand themselves need to tell a story.

In a recent discussion with a client in the real estate industry, we discussed ways to truly make their website a hub of useful information to current and prospective customers. At the top of the list was creating genuinely interesting content on their website’s blog. This ranges from telling stories about the local history of the area, highlighting some of the fun things to do, including pictures.

Become a master story teller

Whether speaking or writing on behalf of a small or large business, the end desired impact and hope is the same. To extend the value and importance of your brand. Extended reach can be accomplished with a wide network, whether offline or online. Not only from a public relations perspective, but also a relationship building perspective.

Do you like to be talked at, or conversed with? Its no different with Internet marketing and social media marketing strategy. I was listening to a very interesting webinar featuring Gary Vaynerchuk talking about passion inspired video and creative content, and something that he zeroed in on caught my attention. He said real relationships are key, not the tools.

Business and Consumer Whac-a-Mole

The cycle of word of mouth is intriguing. Don’t view business to consumer and business to business in the traditional sense. Your story, product, service will get sent through the channel of B2B, B2C, BCB, and so forth. Yes that’s right, BCB: Business Consumer Business. How about Consumer Business Consumer. Is that possible? Break the molds, tell the story to your target audience.

(Image credit: Colin Brough)

Internet Marketing Strategies for Your Business Workshop

On March 12 and 13, Mark Mathson is speaking and presenting a workshop on Internet Marketing strategy for business and organizations. The presentation is part of the 10th Annual Missouri River Break event put together by the Outreach Department at MSU-Great Falls.

Focus and strategy of the workshop

Explore strategies and techniques that you can use on the Internet that will enhance and support your business’ overall marketing objectives. Learn how to conduct promotions, generate targeted online traffic, positioning your content, and over all brand awareness. Come and learn how to make your website work to promote your business the way that you want it to.

Registration information is available at the Missouri River Break page here.

(Photo credit: sdp)

Social Media for Business Presentation

Workshop presented in Great Falls, MT

In October 2009, I co-presented a workshop titled Social Media 101 for Business, with Jeff Mangan, a friend, colleague, and owner of Fat Moose Media. Our purpose was to get local Montana organizations and business owners excited about social media and social networking, as well as to educate them on best practice and strategy. We had a great turn out, filled the room to capacity and had lots of participation.

Below, embedded is my slide deck, in which my focus was on LinkedIn, and a general overview of inter-mingling your social networks and existing web sites and blogs.